When Ole Kirk Christiansen founded his workshop in Billund, Denmark in 1932 He produced wooden toys and furniture. His business was not lucrative and he struggled through the early 1930s. But in 1934, he began focusing on building toys — and changed the name of his company to LEGO, a contraction of the Danish words “leg godt” (play well).
The company grew into other Nordic countries in the 1960s. The company also developed a smaller brick that was perfect for hands with small hands, and named it DUPLO in honor of the Latin word duplex (two-fold). This allowed children to create more elaborate models.
In the 1970s, Lego began to introduce new features to help its products distinguish themselves from other toys. For instance, they added diverse faces to their minifigures. This made the minifigures appear more realistic and allowed them to display different facial expressions and emotions. The Lego Group also added wheels to its bricks, opening the possibility of making vehicles and other machines that moved.
The next major https://lego-x.com/2021/12/07/the-best-places-to-buy-lego step was to introduce themes – systems within systems that let customers create a particular world or a specific situation. This allowed the company to make its brand more recognizable and helped them attract an increasingly younger audience. The company also increased production by opening factories in South Korea and Malaysia.